Stop Guessing What Your House Is Worth
Online estimates are fine for curiosity, not decisions. They don’t know if your roof’s new, your kitchen’s dated, or your neighbour’s place sold $40K under asking because it backed onto a hydro line.
London’s market shifts week to week. If you want an accurate number, you need a realtor who tracks the data daily—not one who throws a dart at MLS averages.
What’s Working Right Now in London
- Strategic Pricing – Undercutting still works—but only if your property shows well enough to create competition. If it doesn’t, you’ll look desperate, not smart.
- Visual Storytelling – Buyers scroll faster than they read. Professional photography, drone shots, and a quick reel walkthrough now convert better than open houses.
- Timing – Listings launched Wednesday–Friday outperform Monday dumps by 30 %. The first 72 hours decide your momentum.
Prep Like It Matters (Because It Does)
You don’t need a full renovation, but the basics make or break first impressions:
- Fix the obvious stuff (door handles, paint, lights).
- Declutter hard—less furniture sells more space.
- Curb appeal counts: cut, edge, mulch, repeat.
If you can invest $1,000–$2,000 in light staging and pro photos, it often returns 10× that in sale price.
The Psychology Behind Offers
Buyers don’t buy houses—they buy confidence. When your listing feels cared for, priced right, and marketed like someone gives a damn, they act fast. That’s how you get multiple offers even in a balanced market.
Avoid These Common Mistakes
- Hiring the cheapest agent. Saving 1 % on commission can cost you 5 % on price.
- Ignoring feedback. If showings happen but no offers come in, the market’s talking to you. Adjust.
- Overpersonalizing the space. The wall of family photos? Box it. Buyers need to see themselves, not your last vacation.
The London Advantage
London still draws buyers from the GTA chasing more house for less money. That migration trend hasn’t stopped—it just got quieter. Smart sellers are using that to target relocation buyers with digital marketing that hits outside our local MLS bubble.
Thinking About Selling?
Don’t wait for “the perfect market.” It doesn’t exist. There’s always opportunity when your home’s positioned right.